LOT DETAILS

Materials:

Offset print in colors

Measurements:

39.37 in. (100.00 cm.) (height) by 27.56 in. (70.00 cm.) (width)

Condition:

Condition: A-.

Literature:

Jong 2010, No. 316, Page 198; Giroud 2005, No. 36, Page 31; Exhibition catalog. Ein Jahrhundert im Weltformat, No. 218, Page 40; Rotzler/Schärer/Wobmann 1990, Page 262; Müller-Brockmann/Wobmann 1989, No. 140, Page 128; Weill 1984, No. 450, Page 256; Margadant 1983, No. 270, Page 165; Exhibition catalog. Werbestil 1930-1940, No. 95, Page 128. This striking poster by Carlo Vivarelli reflects dynamism, creativity and the period of photomontage used in posters in the 1930s and 40s. Therefore, Vivarelli’s poster for Flums is published in most important poster books. The ski region of Flums was hardly advertised then. That’s why vintage posters of Flums - today one of the most popular ski regions between Zurich and the Engadin – are unique and very rare