Chintan Upadhaya, born in 1972, creates artistic works that are influenced by the traditional art of rural India, the production techniques of computers, and imbued with the social and cultural questions and concerns of the artist growing up in a traditional society but very much part of a globalized world. Originally wanting to be a scientist, Upadhyay instead chose to be an artist because he felt that art would allow him to examine key issues of modern life, loss of identity, cultural hybridization, genetic engineering, consumerism and commercialization. He began his art with a key image the "Designer Baby", an idealized male baby which allowed him explore issues of identity and alienation in an increasingly homogenized world. Born in rural India, but raised in a modern technologically advanced society, Upadhyay's works reflect the dichotomy he experiences in living in an apparently confusing and mixed up world. His technologically created babies have their skin covered in traditional Indian miniature techniques and iconography, questioning the originality and identity not just of the traditional art but the cloned form of each baby. In the modern world a true or essential identity is impossible to find, as we are increasingly alienated by commoditization and commercialization, and we become detached, alienated and isolated.