Fidia's journey into art began in his early childhood, raised in a hugely inspiring and creative family. At the age of 16, Fidia was hired to produce wall paintings and illustrations for multiple stores and established companies. He grew up inspired by different subcultures, later he formed his creative skills from street art and the hip hop world. He studied Production Design at the Accademia di Belle Arti in Italy. He has exhibited his work in museums, art fairs and galleries in India, France, The United States, Brazil, Indonesia, Switzerland, The UK and of course Italy. Fidia Falaschetti is currently represented by Galeria Graphos Brazil in Rio de Janeiro, FiFTY24MX gallery in Mexico City, and Fabien Castanier Gallery in Los Angeles and Bogotá. After travelling for two months in the United States in 2007, Fidia decided to change the course of his career by leaving design aside. The artist felt the need to start talking about the dark side of the world, trying to bring it to a more creative level. He realized that the best way to have a better world was to create positive art, which he produces through his illustrations and installations. In the same period, he began his experience as an Art and Communications teacher, which has been an amazing experience to gain knowledge about what the new generation needs. He donated all the proceeds from the first edition of "Apple Care Project" to Amnesty International.